Goodwill and Trademark Protection

The goodwill of a business can be one of its most valuable assets.  Goodwill typically derives from a trademark, trade name or service mark which consumers associate with a desired level of quality in products and services.  If competitors adopt a confusingly similar mark, a substantial part of goodwill can be diverted away form the owner of the mark. Thus, it is important to protect trademarks, service marks and trade names through proper use and registration.

Protecting the goodwill of a business involves properly evaluating the protectability of the names, symbols or configurations adopted by the business for use in connection with its goods and services, determining the right to exclusive use of those names, symbols or configurations as trademarks, service marks or trade names, and seeking registration of such marks.

The Attorneys of MOCC

The attorneys of MOCC regularly advise clients regarding proper use of marks to establish and maintain strong rights of trademark ownership.  They also advise clients on the most appropriate filing strategies to enable them to take advantage of the additional statutory rights afforded by state and federal law.

Perhaps most importantly, the firm helps clients determine the exclusive ability to use selected marks by conducting extensive state, federal and common law trademarks searches, including Internet use. We can thereby help you avoid potentially costly results of innocently adopting a mark that conflicts with the ownership rights of another.

Recognizing the growing ability of businesses to compete internationally, the attorneys of MOCC advise clients on strategies of protecting important marks in foreign markets through foreign registrations.  We work with law firms throughout the world to ensure that our client’s trademark rights are fully protected.

Call Morriss O’Bryant Compagni Cannon to schedule your no obligation consultation to protect your trademark rights.